Elkjøp

One of the Nordics largest electronics retailer needed a tool to spread the omnichannel vision internally and help inspire champions within the company for a modern, customer-centric approach towards retailing.

Therefore, a prototype was created that envision a possible future of Elkjøp omnichannel retailing that could be used internally to start discussions. A modern customer journey was built in form of a website, where you followed a customer and its interactions throughout the entire customer journey.

My role was to design the actual prototype together with all the visuals presented within that prototype.



Year
Type
Agency
Role

2014
Prototype
The World Loves
Lead Designer