A Swedish fashion label with a mission to simplify well-dressing for everyday life with a signature style which is low key, raw and authentic.

Hope needed to create a new modern digital house of Hope to meet the growing number of visitors at mobile devices as well as to align the digital expression with the brands vision and guidelines. The result is a responsive e-commerce site based on simplicity and product focus with attention to details. The new website reveals Hopes uncompromising attitude to craftmanship.

For this project, I was responsible for all UX and UI design together with content recommendations.

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