Stori is reimagining one of pregnancy’s most exciting early moments. With a simple at-home blood test, parents can discover their baby’s gender from as early as five weeks — turning a clinical process into a private, personal experience designed to be shared and remembered. Based in the US, Stori combines laboratory-grade accuracy with a warm, intuitive product experience, meeting expectant parents at the very beginning of their story.
Since early 2025, we have worked closely with the Stori team to build the brand from the ground up. The central strategic goal has been to create a warm and inviting atmosphere that sets Stori apart in a category defined by clinical expression. Natural light, skin and touch form the visual core, paired with an editorial typographic voice that treats the science of early pregnancy as something to be read rather than reported. Our work spans brand identity, packaging, website and digital product, communication and social media, along with a system of templates for print and various digital touchpoints. The result is a cohesive identity with a tone that is intimate rather than clinical: a design language built to carry Stori from first launch to a growing international audience.
Sabina Melarti
Sabina Melarti & Madison Norton
Jacob Vega
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